I recently attended an excellent marketing seminar sponsored by The Powder Group (TPG) who sponsor the annual The Makeup Show . The speaker was Michael DeVellis, executive director for TPG. If you are the owner of a small business, how do you promote “you“? Is your company name representing you or is it some interesting combination of words that don’t reflect “you“? If you are a small business, most likely you don’t have a large staff representing and promoting what is dear to you – your business!
I’ve learned in my short time in business that my name is me, represents me and is perfect for my business name. No one else will make my business a success or failure but me. I am the voice, vision and owner. Therefore all marketing such as printed material, promotional items, voice mail, emails and social media (website, Facebook page, LinkedIn, Twitter, etc.) for my business should promote my name and clearly state what my business is about.
We live in a technology overloaded society. Don’t forget to take the time to send a handwrtten thank you note to your customers and those that contribute to the success of your business. It lets people know that you truly appreciate their business and you took the time to thank them with a personal note. So check out Vernita Dawkins, freelance makeup artist for your future makeup looks!
Vernita Dawkins, Makeup Artist
